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Ecommerce and physical store

A beauty-supply importer

A beauty-supply importer that sells wholesale to salons and retail to everyone else. They now come up first on Google — in the results, in the map block and in ChatGPT — while a wholesale ordering portal and an AI employee handle the orders and the messages.

#1on Google, on Maps and in ChatGPT77 → 161 reviews · 4.5 → 4.7★ · +109%

By the numbers

Google reviews, up from 77
161
growth in reviews
+109%
Google rating, up from 4.5
4.7
on Google, Maps and ChatGPT
#1
01

The challenge

A beauty-supply importer has imported and distributed professional nail products since 2007, out of a store in Ñuñoa and an online shop. Their customers are manicurists, salons and people who want to equip a manicure table in one go — which means two very different businesses running at once: wholesale accounts ordering in volume, and retail buyers with questions. Both arrived the same way, as messages, on whatever channel the customer happened to use, and were handled by hand. And online, a company with eighteen years of catalogue behind it barely registered next to competitors half its size.

02

What we built

We gave the wholesale side its own front door, put an AI employee on every channel, and set the reputation system running underneath both.

  • Online portal for wholesale customers to place their own orders
  • Order, dispatch and confirmation emails sent automatically
  • Abandoned carts recovered by email and WhatsApp
  • Automated follow-up sequences so no customer goes cold
  • AI employee answering every message, whatever channel it comes from
  • Answers product questions and routes each one to the right person
  • Online reputation management
  • Customer-communication automations
  • Every system connected to each other and to the website
03

The results

From 77 Google reviews at 4.5 to 161 at 4.7 — a 109% jump. Today they come up first for "uñas chile" three times over: first in the organic results, first in Google's business block above two competitors with more reviews than them, and first when you ask ChatGPT for the best places in Chile to buy nail supplies. Wholesale customers place their orders themselves, and the confirmations, dispatch notices and replies go out without anyone typing them.

Before / after

Google Business Profile

Before
Google Business Profile — Before

July 2025 — 77 reviews at 4.5

After
Google Business Profile — After

Today — 161 reviews at 4.7

The proof, on screen

#1 organic result, above every competitorSearch: "uñas chile"
#1 organic result, above every competitor
#1 in the business block, beating two rivals with more reviewsSame search, business block
#1 in the business block, beating two rivals with more reviews
#1 in ChatGPT's rankingAsked: best nail-supply shops in Chile
#1 in ChatGPT's ranking
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